Marketing Campaigns · Concept Project
Six-Week Launch Campaign
Pre-launch, launch week and sustain plan for a genre fiction release.
Genre
Genre fiction release
Year
2026
Timeline
6-week calendar · 6 emails · weekly content plan
Challenge
A publication date with no audience warm-up.
Approach
A six-week calendar building anticipation, then concentrating attention in launch week and converting it into reviews afterwards.
Creative Process
Reader-first assets: excerpts, themes and author notes rather than repeated buy links.
Final Result
A documented, repeatable launch playbook.
Lessons / Impact
Campaign results vary by genre and audience; no sales outcomes are guaranteed.
Deliverables
- Six-week calendar by week, channel and action
- Six-email launch sequence with subject lines
- Excerpt, theme and author-note asset set
- Weekly metric tracker template
Specification
- Week 1
- Awareness — teasers, list growth
- Week 2
- Interest — behind the scenes
- Week 3
- Consideration — excerpt reveal
- Week 4
- Pre-launch push — countdown
- Week 5
- Launch week — media and livestream
- Week 6
- Sustain — reviews and community
Services Provided
- Launch strategy
- Email marketing
- Reader outreach
- Content calendar
Tools & Standards
- Email platform templates
- Content calendar
- Metric tracker
Project Outcome
Outcome field reserved for verified client results.
Concept Project. Created to demonstrate craft and process, not presented as delivered client work.
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