Growth Team8 min read
A launch concentrates attention. If there is no attention to concentrate, the date passes quietly.
Build the list before the book
A small engaged email list outperforms a large passive following. Start collecting readers while you are still writing.
Prepare assets early
Nothing should be designed during launch week.
- Excerpt graphics and quote cards
- Announcement and reminder emails
- A finished listing with optimized metadata
- Outreach list for reviewers and communities